"If Wanadoo truly meant business, this is the kind of pricing they would be putting in place," said Marco Potesta, marketing director at PlusNet.
It follows Wanadoo's announcement yesterday that it would be undercutting its rivals, such as PlusNet, by offering 1Mb connections at £17.99 a month. BT's 1Mb service costs £29.99 a month.
PlusNet's cheaper broadband pricing will be available from tomorrow.