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Singapore's Artivision signs MOU with Intel

Video technology company incorporating its advertising platform and technology with Intel's software development kit, and definitive agreement between both expected after MOU expiry.
Written by Ellyne Phneah, Contributor

Singapore-based Artivision Technologies announced that it has inked a memorandum of understanding (MOU) on video technology with Intel, the world's largest microchip manufacturer.

The statement released yesterday stated that under the exclusive, non-binding MOU, Artimedia, a wholly-owned subsidiary of Artivision Technologies will integrate its front-end in-video advertising platform and back-end advertising serving technology into Intel's Software Development Kit or SDK that has Intel's "Wi-Fi Direct" technology.

The "Wi-Fi Direct" technology enables mobile and other devices to connect directly with each other to transfer and share content, including images, pictures and videos.

The MOU, signed on Feb. 1, will automatically expire in four months unless extended mutually in writing.

Both parties are expected to enter into a definite agreement once the first working SDK with Artivision's front-end and back-end technology has been deployed on a demo mobile device.

The agreement will cover the license fee per installation in each Intel platform, an equally-split revenue sharing model and non-competition commitment. Intel may also invest in Artimeda, depending on the terms and conditions of the definitive agreement.

Artivision is the first Singapore company with video content analysis and advertisement technologies to tie-up with the microchip giant. The Singapore-listed firm develops online video advertising and video security technology solutions using advance software such as facial recognition algorithms.

Ofer Miller, CTO of Artivision and CEO of Artimedia said in a statement that this was an opportunity to distribute the company's video technology to reach the mass market and that the partnership with Intel will augur well for Artimedia's video technology which has strong market potential.

"Artimedia's front-end technology intelligently analyzes the video stream in order to place unique non-intrusive ads onto the online video content," he said. "The back-end technology will be used as an open platform for advertisers to place images, pictures and videos onto any devices while using Intel's 'Wi-Fi Direct' technology."

Intel's microchips are widely used in a broad range of communications and computing devices such as smartphones and tablets.

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