by Samuel Quek
SingTel launches Platinium Access and Business Solution Centre to provide SMEs with advice and consult on
SINGAPORE, 06 May 2000 - SingTel announced their commitment to continue providing aid to SMEs by launching Platinium
Access, as well as opening a Business Solution Centre.
Platinium Access is a secure, private, and customized online system where users can have 24 hour access to information,
view and analyze their bills and apply for new services through the web. Users can also contact their account managers
or a customer service representative using Click2Reach - an application allowing computer-to-telephone communication
through VoIP (Voice over Internet Protocol) technology.
The web-based system will provide SMEs with access to their bills online, allowing them to view, sort, and download
details of their telecommunications usage over a period of three months.
SMEs with more complex needs have the option to subscribe to eNet Manager to monitor the performance of their
local and international leased circuits and networks.
Over the next few months, SingTel will be providing 15,000 SME customers with the service. The customers represent
about 15% of of the SMEs in Singapore, and were selected for their more complex telecommunication needs, said Mr
Lim Chuan Poh, SingTel's executive vice president of Corporate Business.
SingTel wwill be providing 2000 clients in the first phase (next 6 months) with 512 kbps ADSL connections free
of charge, so that they may connect to Platinium Access at their convenience - what Lim terms the "virtual"
As part of the initiative to service their SME clients, SingTel has also opened a physical Business Solutions
Centre, to provide SMEs with advice and consultancy on how they can use the latest info-communications services
and products to enhance their business.
Last year, SingTel set up BizDirect, a call centre initiative serving telecommunication needs of SMEs through
a combination of phonecalls and visits. Both Platinium Access and the new Business Solutions Centre are part of
the same thrust to provide service, free of charge, to the clients of SingTel's corporate portfolio.
"Telecommunications usage by SMEs is expected to rise as more companies expand their operations into the
region and shift their focus towards e-commerce," said Lim. "Last year, SMEs contributed close to $500
million to SingTel's total revenue."
Information gathered from the BizDirect call centre more than 70% of SMEs indicated that they would welcome
quick access to information and assistance in developing solutions, especially since few of them did not have ready
access to in-house IT/telecommunications expertise and resources.
The idea of these initiatives was to help SMEs understand the change in times, said Lim, in reference to the
Singapore government's emphasis on using technology to do business.