update A number of Telstra's major broadband rivals have said
they have no immediate plans to follow the telco's lead and use
the Twitter micro-blogging service to monitor service outages and
contact customers about support plans, although a closer look shows
Optus to be one of the only large carriers not using the
Telstra launched the offering over the past several weeks,
garnering a mixed response from Australian users of the service,
but Optus, iiNet and Internode said they weren't as keen.
iiNet did admit it had already dabbled in the tool and had an
unofficial Twitter account. But the ISP didn't intend on extending
the channel to offer Twitter support in an official capacity,
according to a spokesperson for the company.
"For now we're interested in informally participating in the
commodity free, open conversation platform that Twitter
encourages," they said.
Despite its unofficial nature, answers to customer queries have
been posted on the Twitter stream since the first post on 30
September. In answer to one tweet on whether responses would be
coming 24/7, the answer read "Not at this stage no. For now it's
proof of concept, hurtling towards a greater destiny! We
The iiNet account follows an Internode twitter
account, which existed despite the ISP's managing director
Simon Hackett saying the ISP was happy with its current medium of
using broadband information site Whirlpool to communicate with
"We're quite open to the idea, but to date we're finding that
being open and accountable on Whirlpool has served us well for many
years and continues to do so," Hackett said.
He said many senior staff, including himself, were active on the
site. Recently when Internode had an outage, Hackett made multiple
posts on threads discussing the problems.
Internode's Twitter stream has been in operation since midway
through last year. Optus, however, seemed the odd one out, with no Twitter account,
official or otherwise.
"At this point in time, we're not using Twitter. However, we
are always looking at emerging technologies and tools to improve
the way in which we communicate with our customers," an Optus