I like Asus, but they sometimes have a truly surreal way of getting their point across. Try this on for size:
Because, clearly, what better way can there be to demonstrate the lightness of your subnotebook than to compare it with a Harry Potter novel?
0.99kg vs 1.153kg, by the way, to stop you having to squint.
The same Powerpoint presentation where I found that gem also reiterated Asus's desire to target the Eee at "Housewives & Office Ladies" ("On-line shopping! Fashion engaging anywhere!"). This should help boost the company's Giant Lion strategy (oh yes) to get to the number 3 spot in laptop manufacturing.
I do not mock - actually, I appreciate this linguistic approach. It is certainly heart touching.
Check out our review of the Eee 900 here. Looks good!