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Top 10 fastest growing broadband markets

Thailand and four other Asian countries take five of the top 10 spots in a global study of consumer broadband adoption rates.
Written by Victoria Ho, Contributor

Five Asian countries have been ranked among the world's top 10 fastest-growing consumer broadband markets, according to a new analyst report.

A global study by Ovum identified Greece, Philippines, Indonesia, India, Ukraine, Ireland, Thailand, Vietnam, Russia and Turkey as the 10 countries with the highest consumer broadband growth rates.

Jonathan Coham, a London-based Ovum analyst, said in a statement: "At a time when broadband is quickly reaching saturation point in most developed markets, less developed markets across the globe continue to exhibit extremely high levels of growth."

However, "huge barriers still exist that could inevitably limit the broadband markets", Coham added.

He highlighted affordability as a major factor in boosting broadband penetration. "Wealth relative to the cost of broadband is a major consideration in most of these markets. Broadband ISPs in Greece, Turkey, Ireland and Russia all offer cheap services relative to the average disposable income in order to make broadband attractive to greater proportions of the country.

"This has helped to drive uptake of broadband services," Coham added.

According to the analyst, demand for content is also helping to fuel broadband growth, as operators incorporate TV and video-on-demand services into their offerings.

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