What happens when you get a group of telco industry folk
into a game show setting? The answer is, a lot less frantic
screaming but a far greater likelihood of legal action. Throw in
the historic disrespect between engineers and marketers and you
know you're in for a fiery slice of entertainment.
So how did Twisted Wire suddenly change into a game show, albeit
for just one episode? Well we have Hugh Bradlow, Telstra's chief
technology officer, to thank for this.
He listens to Twisted Wire on his early morning walk with his
dog. Several weeks ago he took exception to a remark from Skype's
Dan Neary that it was the quality of ISP connectivity that
influenced the reliability of VoIP calls, rather than the fact that
the call was being carried across the public internet. He
suggested, on Telstra's "Now We Are Talking" blog, that if I want
the truth "speak to an engineer".
So in the interest of science I wanted to double check that, for
accurate information, engineers are a more reliable source than
marketers. The easiest way of doing this, in a moderately
entertaining way, was through the proven scientific method of
holding a game show.
It's under this pretence that we staged this week's Twisted
Hugh "let me cheat" Bradlow, chief technology officer at Telstra
Greg "can't remember yesterday" Bader, chief technology officer at
Tom "serial bus" McQueen, head of new media at Internode
John "wild arsed guess" Filmer, former marketing director at Personal Broadband Australia. He was also director of the
enterprise division at Optus.
The quiz is in five rounds:
Engineering questions for marketers
Marketing questions for engineers
Engineering questions for engineers
Marketing questions for marketers
General telco industry knowledge
Listen to the end for the ultimate outcome of an often asked
question — who are smartest, marketers or engineers? The winner, of
course, is the harmonious relationship we build between both
disciplines and between the industries staunchest competitors. It's
a beautiful thing.
Was it a fair result? Add your thoughts in the Talkback section
at the end of this post.