What Women Want (to Ask.com)

So Ask.com is reinventing itself as a women's search site. Perhaps I'm just being a stupid male here, but... why?! What do women search for that a pan-gender search engine cannot provide? Please, if someone knows, do tell.

The news does remind me, however, of a bit in yesterday's Eee press release, in which Asus proudly proclaims:

Although petite in size, this high performance miniature computer truly performs and comes with a durable shock-proof solid-state design - making it easy for housewives, office ladies and students alike to carry and connect to the Internet.

I did not make that up. But I do find it a richly amusing idea that housewives and "office ladies" are best compared with students for, I gather, their weak arms and general clumsiness. Bring on 1980!