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Where next for Vodafone and 3?

So where did Vodafone and Hutchison go wrong and will they fare any better as a combined entity? Telstra's Deena Shiff, Internode's Simon Hackett and analyst Paul Budde discuss the issue in this week's Twisted Wire podcast.
Written by Phil Dobbie, Contributor

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There's been industry speculation that Vodafone might pull out of the Australian market. Clearly that's not the case with the proposed merger with 3 Mobile, which is subject to approval by the ACCC and the Foreign Investment Review Board.

In Australia, Vodafone never matched its success in Europe and 3 has been a financial drain for Hutchison. So where did these two companies go wrong and will they fare any better as a combined entity?

Will they need a fixed line component to grow revenues and retain their customer base? Can they really compete against the strength of Telstra's Next G network?

Press the "play" symbol below to listen to the podcast.

In this week's show Phil Dobbie talks to:

  • Industry analyst Paul Budde
  • Deena Shiff, group managing director, Telstra Business
  • Simon Hackett, managing director of Internode

Be sure to give your views in the comments section below.

Phil Dobbie is a broadcaster and businessman with more than 15 years commercial experience across the telecommunications, internet, tourism, advertising and radio industries. Dobbie also provides a daily podcast for our sister site BNET.com. Join him for BTalk Australia, where he provides a lively and insightful view on business issues, adding his blend of irony and humour to the discussions.

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