commentary I'm sure if you asked them, every networking vendor would tell you their products are unique in the marketplace. For example, in a press release issued last week, Cisco hyped up its brand spanking new telepresence solution, saying it "completely changes the experience of remote communications".
commentary I'm sure if you asked them, every networking vendor would tell
you their products are unique in the marketplace.
For example, in a press release issued last week, Cisco hyped
up its brand spanking new telepresence solution, saying it
"completely changes the experience of remote communications".
Your writer was at a France Telecom event in Beijing some 12 months ago
where substantially the same effect was demonstrated. And that
wasn't the first time your writer had seen it.
The French demo was cool, but too expensive to be practical
for 99 percent of customers -- just like Cisco's solution, which
costs US$299,000 for a room-sized version.
That's why after having spent the last week having to read
article after article about Cisco and its new technology, it was
refreshing yesterday to talk to somebody out in the real world --
Edith Cowan University's IT infrastructure manager Steve
Johnston told your writer that when ECU recently went shopping
for a massive new data network, his team realised that there
wasn't much technical difference between the various vendors'
"Our assessment was that as long as you chose a vendor and
implemented their best practice, and their design for how a
network should be structured, then technically you would get a
very similar result," he said.
Johnston's comments brought to mind one of the most memorable
scenes from David Fincher's hit 1999 film Fight Club.
"Listen up maggots. You are not special. You are not a
beautiful or unique snowflake. You are the same decaying organic
matter as everything else," the charismatic Tyler Durden tells a
bunch of recruits to his fledgling underground army.
In other words, just because a vendor is hyping up their
latest technology, don't be fooled into thinking it's somehow
special and unique until you've gone through a thorough process
Odds are, if one multinational company is ploughing billions
of dollars of research and development money into a technology,
at least some of their competitors are too.
Are some networking vendors technically superior,
or are they all relatively similar? Drop me a line at firstname.lastname@example.org or post your opinion below this article.