Manufacturers drop prices and diversify product range to react to sales slowdown, says IDC.
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Market concentration and phablet popularity prompted the decline, says IDC.
Sales decreased by 35 percent in the second quarter
Foreign and national brands fight for an ever-growing market niche
The number of devices sold saw a decrease of over 32% in the second quarter of 2020, according to data from IDC
Sales continue to drop but not as badly as the last couple of years, says IDC.
But the number of units sold saw a reduction in the first quarter of 2019, according to IDC.
Q1 2018 figures show uplift of 10 percent, says IDC.
Segment performs well despite a challenging year, says IDC
Sales decline has been less severe in comparison to previous years and the trend is set to continue, says IDC.