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Asian exhibitors prep for CommunicAsia 2012

ZDNet Asia takes a look behind the scenes of one of Asia's top ICT tradeshows ahead of its opening tomorrow.
By Liau Yun Qing, Journalist on
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SINGAPORE--Similar to last year, the CommunicAsia and BroadcastAsia tradeshows this year are split into two locations: Marina Bay Sands and Suntec Singapore International Convention & Exhibition Centre, respectively.
ZDNet Asia goes on a walkabout to check out how things are shaping up.
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ST Electronics were one of the exhibitors that showcased their offerings during the pre-show tour. An executive gave a demo of its flood monitoring system, which forms part of its Safe City product.
Using intelligent sensor grids, the system monitors water levels and weather conditions and alerts the system when water levels are high. The system would also suggest a range of actions for the organization to undertake, including checking the river status, viewing the river overflow projection, dispatching emergency response teams and alerting the public.
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Chinese telecoms equipment vendor Huawei's booth is among the largest. On the first floor, the company showcases offerings from its devices and enterprise business units, while on the fourth floor, it has products targeted at operators.
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Over at the Singapore pavilion, companies are putting the final touches on their booths.
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BroadcastAsia 2012 will once again be held at Suntec. There will be a shuttle bus bringing visitors from one exhibition site to the other, as well as to Swissotel The Stamford Singapore.
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At the OTT (over the top) lounge at BroadcastAsia, Mark Johns, product director at Switch Media, demonstrated how viewers can interact with commercials using their smartphones. By pointing the phone at a TV advertisement, the app redirects viewers to a Web page specified by the advertisers such as the product sales site.

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