First Look: Bing App on iPhone

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    The Bing logo takes center stage when the app is launched.

    Caption by: Ryan Naraine

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    Like many iPhone apps that serve content based on location, the Bing app asks the user for permission to access the user's GPS data.

    Caption by: Ryan Naraine

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    The home screen on the iPhone resembles the Bing's Web site home page. It includes a search bar, an icon for voice search and one-tap access to images, movies, maps, businesses, news and directions. ??It also includes options to manage the app's default settings.

    Caption by: Ryan Naraine

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    From the Bing settings tab, the user can manage Safe Search to filter sexually explicit content; Turn on or off the screen rotation feature; and clear the app's search history.

    Caption by: Ryan Naraine

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    Like the Bing Web site, the app returns suggestions while a query is being typed. In this example, starting a search for "Punta Cana" returned very useful results.

    Caption by: Ryan Naraine

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    Tapping the "News" button serves up a page with aggregated news content. The user can search for news based on keywords.

    Caption by: Ryan Naraine

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    Like the Google Voice app, the Bing iPhone app allows search queries from spoken words. Tapping on the voice icon puts the app into "Listening" mode.

    Caption by: Ryan Naraine

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    The app did recognize some basic voice queries but in many cases, it did not work so well, returning this error message.

    Caption by: Ryan Naraine

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    The Maps feature launches with a visible blue dot that shows the user's current location. This is standard with the iPhone's Google Maps application.

    Caption by: Ryan Naraine

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    The Bing app offers text-based turn-by-turn street directions.

    Caption by: Ryan Naraine

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Tapping the "News" button serves up a page with aggregated news content. The user can search for news based on keywords.

Caption by: Ryan Naraine

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