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Gallery: Marketing the 787 Dreamliner

On the eve on the 787's first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities.
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By John Dodge on
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1 of 13 John Dodge/ZDNet
On the eve on the 787's first flight, the media was taken through the Dreamliner Gallery in Everett, Wash. where customers pick seats, themes, galleys, bars and any number of amenities or simply view the new jetliner's standard features such as a plush first class seat - sampled by a Japanese reporter.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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First class bar.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Larger window by a third.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Here's a lifesize electronic galley mock-up.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Horizontal stringers shown in composite fuselage mock-up are built-in to reduce rivet count.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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There is heavy use of symbols such as this one which means the room is free.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Soft lighting which changes.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Coach seats.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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The lavoratory door is single paneled.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Each model represents a 787 customer.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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OAG Flight Tracker.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Classic nature.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge
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Boeing creative director Jeffery Van Dyck.
On SmartPlanet, see John Dodge's full account of the Dreamliner Gallery tour.
Credit: John Dodge

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