Producers of movies, games, other content license comics-creation software that lets fans create brand-oriented comics.
Companies like Sony Online Entertainment, the National Geographic Society and Paramount Pictures are licensing a software package called Comic Book Creator, which allows fans to create digital comics based on the providers' content. Proponents of the software say that engaging fans in creating comics based on providers' content helps market the content and build the brand.
Caption by: Bill Detwiler
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