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Images: Finding 'Lost' clues on the Net

A marketing mix of mystery and real-life activities helps keep the buzz around popular show "Lost" at a fever pitch.
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1 of 3 Bill Detwiler/ZDNet

Map of "Lost" island

A map of the "Lost" island, shown in the background of the Oceanic Airlines site and subsequently passed around the Net by fans. This version has been sharpened and posted by Mike Hanttula.

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2 of 3 Bill Detwiler/ZDNet

Oceanic Airlines

The site for Oceanic Airlines, the fictional airline that operated the "Lost" plane. The site is filled with "Easter Eggs," starting with pleading messages from survivors in the site's code.

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3 of 3 Bill Detwiler/ZDNet

Mega Lotto Jackpot

The site for the "Mega Lotto Jackpot," where "Lost" character Hugo "Hurley" Reyes supposedly won $114 million, uses a series of mysterious numbers integral to the show's tangled plot.

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