Images: Solving Firefox's retention issues
Firefox is having trouble retaining its users. To remedy that problem Mozilla has cooked up a 12 point plan to increase retention. Step one is snazzier icons that elicit action. See Larry Dignan's analysis on each part of the plan.
Mozilla wants to force the issue by putting icons in key areas on the desktop.
Mozilla also wants to make it easier to make Firefox a default browser.
Mozilla's intro page is rather bland compared to this potential version.
Firefox is also beefing up a support page in case newbies get lost.
This goal of Mozilla's is a little vague. Here's an example of how the Web can become more personal.