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Photos: Joining this fight club? Bring a pillow

For a St. Valentine's Day massacre in San Francisco, the participants all brought something fluffy.
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1 of 8 Bill Detwiler/ZDNet

Pillow fight poster

A poster announcing the Valentine's Day Pillow Fight Club event in San Francisco. No organizer is listed on the poster. The event was organized somewhat like a flash mob: Word went out on e-mail lists, on social networking sites like Tribe.net and through general Internet word of mouth.

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2 of 8 Bill Detwiler/ZDNet

Enthusiastic pillow fighters

These pillow fight participants have no shortage of enthusiasm for the event.

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3 of 8 Bill Detwiler/ZDNet

The pillow fight crowd

Hundreds of pillow fighters have at it in San Francisco's Justin Herman Plaza on Tuesday evening.

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4 of 8 Bill Detwiler/ZDNet

Flying feathers

Countless feathers set loose from the battered pillows make it look like snow is falling.

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5 of 8 Bill Detwiler/ZDNet

Woman with pillow

A woman at the Pillow Fight Club event prepares to take down an opponent.

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6 of 8 Bill Detwiler/ZDNet

Getting pounded

Being in the thick of things meant getting pounded by pillows and inhaling feathers.

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7 of 8 Bill Detwiler/ZDNet

"Eat my polyfill"

One man uses his pillow to send a message to would-be attackers.

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8 of 8 Bill Detwiler/ZDNet

Cleaning up

When the pillow fight was over, the cleanup was only just beginning.

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