Join or Sign In

Register for your free ZDNet membership or if you are already a member, sign in using your preferred method below.

Use your email Use Linkedin Use Facebook

RSA 2015 Expo: Best in Show

The first day of RSA 2015's exhibitor show floor was packed with booths and oodles of creative, sometimes bizarre, gimmicks to attract attention. These stand out from the rest.

Topic: Security
RSA 2015
1 of 24 Violet Blue

RSA 2015

Thousands of information security professionals of all kinds streamed in and out of RSA 2015 at San Francisco's Moscone Center on the first day of RSA's sprawling expo.

2 of 24 Violet Blue

RSA Incident Response Booth

The booth for RSA's Incident Response Assistance products and immediate assistance resource page (incidentresponse.rsa.com), complete with Oculus Rift VR experience.

3 of 24 Violet Blue

RSA 2015 Booth Maximization

This year, RSA exhibitors became more outrageous than ever, and did the most with some of the worst of the floor's real estate -- like Fortinet, who pulled a semi truck into what's typically seen as a "no man's land" in Moscone North.

4 of 24 Violet Blue

RSA 2015 Dress Code

This year, RSA introduced a dress code, which was seen by some as controversial -- but it essentially banned scantily-clad "booth babes".

5 of 24 Violet Blue

RSA 2015

The stereotypes of hackers as shadowy criminals in ghetto hoodies was widely perpetuated by many exhibitors, despite the fact that RSA's primarily white-collar attendees are actually hackers themselves.

6 of 24 Violet Blue

Veracode at RSA 2015

Veracode's booth was the most colorful, with stylish art from top to bottom, and a photo booth with props that drew many.

7 of 24 Violet Blue

Tripwire at RSA 2015

Tripwire made great use of their sprawling exhibitor space, which features speakers, t-shirts, beer, and seating.

8 of 24 Violet Blue

Tripwire Superheroes at RSA 2015

Tripwire's RSA 2015 exhibitor experience also features free t-shirts with bold comic-style superheroes, putting an interesting spin on the visualization of security issues.

9 of 24 Violet Blue

Huawei at RSA 2015

Contentious company Huawei's giant booth seemed to have both a strong Chinese feel and a strange sense of identity crisis with its faux-brick artifice.

10 of 24 Violet Blue

AlienVault at RSA 2015

Exceeding Veracode's graphic style and overall excellence is AlienVault, with its Star Wars themed bar and impossible-to-miss flying saucer over the booth's two-story cityscape facade.

11 of 24 Violet Blue

RSA 2015 "Whac-A-Hack"

Strange, unsettling and irresistible to some attendees is BeyondTrust's "Whac-A-Hack" arcade game, turning Guy Fawkes masks and the face of Edward Snowden into a game of physically bashing down threats.

12 of 24 Violet Blue

BeyondTrust at RSA 2015

BeyondTrust's "Whac-A-Hack" game at the RSA 2015 expo was probably the last place Edward Snowden probably ever imagined to see his face.

13 of 24 Violet Blue

RSA 2015

The best prank badge on the show floor is without a doubt the one belonging to this esteemed company.

14 of 24 Violet Blue

Pwnie Express Pwn Pulse at RSA 2015

Pwnie Express debuted its new tool for detecting rogue network cell activity, including the ability to discover Stingrays -- the Pwn Pulse (being run on the expo floor with the above modified Pwn Pro).

15 of 24 Violet Blue

HackRF on Display, RSA 2015

On display in the Pwnie Express booth is a HackRF, a software defined radio peripheral capable of transmission or reception of radio signals from 10 MHz to 6 GHz.

16 of 24 Violet Blue

RSA 2015

This year there was more art than ever on the show floor, with plenty of terrific graphic representations of hacking and security.

17 of 24 Violet Blue

NSA at RSA 2015

At NSA's RSA 2015 booth there are piles of interesting schwag, with this year's two overarching themes being cryptography and OPSEC (operational security).

18 of 24 Violet Blue

​National Cryptologic Museum, RSA 2015

Several of the NSA's free schwag items were attuned for teaching kids cryptography, including this wheel from the National Cryptologic Museum.

19 of 24 Violet Blue

Enigma at RSA 2015

A rare side view of an Enigma machine (at the NSA booth), used by British codebreakers to decipher German signals during World War II.

20 of 24 Violet Blue

Bit9 + Carbon Black at RSA 2015

At Bit9 + Carbon Black's RSA 2015 booth, there's a human "army man" statue painted green to emulate the company's tagline, "Arm Your Endpoints."

21 of 24 Violet Blue

DHS at RSA 2015

As it is every year, the U.S. government is well represented at RSA 2015, with the DHS having a decidedly sales-y pitch for all who roamed near.

22 of 24 Violet Blue

Malware Playing Cards, RSA 2015

Our favorite giveaway this year at RSA 2015 -- so far -- are the "Malwares Wanted 2015" playing cards (by Anity Labs and VirusView), which may have a slight language barrier issue, but are still awesome.

23 of 24 Violet Blue

eSentire at RSA 2015

Free robots! eSentire's RSA 2015 booth is giving away their robot army one dancing wind-up toy at a time.

24 of 24 Violet Blue

RSA 2015

To say that this year's collection of RSA 2015 exhibitors and attendees is eclectic would be an understatement -- such as this scene, captured a stone's throw from booths belonging to bootstrapping hackers, NSA, infosec megacorporations, and everyone in between.

Related Galleries

First look at the YubiKey Bio
YubiKey Bio

Related Galleries

First look at the YubiKey Bio

iVerify (version 17)
iVerify for iOS and iPadOS

Related Galleries

iVerify (version 17)

OnlyKey hardware security key

Related Galleries

OnlyKey hardware security key

SoloKeys Solo V2
Solo V2

Related Galleries

SoloKeys Solo V2

iVerify: Added security for iPhone and iPad users

Related Galleries

iVerify: Added security for iPhone and iPad users

iStorage datAshur BT hardware encrypted flash drive
iStorage datAshur BT

Related Galleries

iStorage datAshur BT hardware encrypted flash drive

Netgear BR200 small-business router
Netgear BR200

Related Galleries

Netgear BR200 small-business router