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Acer stakes out premium business laptop turf with Swift 7, hits budget buyers with Chromebook 11 at $249

At CES 2018, Acer revved up the laptop parade, with its premium Swift 7 aimed at on-the-go professionals. The Acer Chromebook 11 aims to be budget-friendly.
Written by Larry Dignan, Contributor on
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Video: CES 2018: 3 themes to watch

Acer is staking out the premium business and budget ends of the laptop market with the Swift 7, billed as the world's thinnest laptop, and Acer Chromebook 11, respectively.

At CES 2018, Acer outlined the Swift 7, a premium laptop with Intel's Core i7 processor, 4G LTE and a frame that's 8.98mm.

The Swift 7, which will run $1,699 in North America starting in March, follows a well-worn playbook for PC makers. Hewlett Packard has been reinvigorated by staking out a premium position. Dell has also fared well. Now, most laptops are playing the premium market.

Read also: CNET's CES 2018 coverage

Acer's Swift 7 runs on Windows 10 and also highlights how PC makers are looking to LTE for an always-connected approach. Acer Swift 7 includes a Nano SIM slot as well as eSIM technology. The laptop also includes a mobile plans application to add carriers and purchase data globally.

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Acer claims to have the thinnest laptop in the world for now.

On the lower end of the market, Acer outlined the Spin 3 laptop, which is a convertible with a 14-inch display, that will start at $599.

Acer also rolled out its Chromebook 11, which will support Google Play for Android apps and two USB 3.1 Type-C Gen 1 ports. The Chromebook 11 sports an 11.6-inch display with touch available. Acer's Chromebook 11 will start at $249 and be available in North America in April.

Previous and related coverage

HTC intros Vive Pro with sharper resolution, dual front-facing cameras

CES 2018: HTC is updating its Vive virtual reality headset with beefier specs.

NextVR plans 6DoF, AR support for live VR streaming in 2018

CES 2018: The new 6DoF feature will enable VR viewers to look around a referee or spectator during a live sporting event.

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