Amazon buys niche apparel site

The e-commerce giant acquires Shopbop.com to complement its apparel and accessories section.

Online retailer Amazon.com has acquired Shopbop.com to boost its existing apparel and accessories product line on its online store.

According to a statement issued by Amazon, Shopbop.com will continue to operate as a standalone site, and its customer interface and existing operations in Madison, Wisconsin, in the United States will remain.

A shopping site specializing in fashion, shoes and accessories for women, Shopbop.com, carries over 75 labels and appeals to fashion-savvy worldwide, Amazon noted. The terms of the acquisition were not disclosed.

Shopbop.com is the second Amazon-owned online retail site to run independently of the e-commerce giant's six country-specific sites around the world. The other, Joyo.com, a virtual Chinese bookstore, was acquired by Amazon in the second half of 2004. According to Amazon's Web site, the deal had an estimated transaction value of about US$75 million at the time of the announcement in August 2004.