Do you have a Kindle? Well, according to Amazon CEO and founder Jeff Bezos, "millions" of other people have the Amazon e-book reader. But for some unknown reason, they don't want to be any more specific than that.
"And Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books. This is year-to-date and includes only paid books -- free Kindle books would make the number even higher. It's been an exciting 27 months."
Yes, Kindles are getting more popular (even though I still say they're overpriced). It is interesting to see how many e-books are being sold compared to paper/hardbacks, but after a period of over two years, maybe its not surprising.
As to why they needed to remind us all about this (without any specifics), well that's debatable. Is Amazon already shaking in its boots over Apple and its shiny, new iPad? Should it even be scared yet? I'd say its fair to be scared of any Apple product with the attention they get, whether the product is even good and/or worth it.