Amazon seriously stepped up its Prime video streaming options with the addition of over 1,000 more film and television titles.
Now, Prime's video options still aren't nearly on par with the other vast catalogs of content available on Hulu Plus or Netflix's Watch Instantly service, as well as other Video On Demand sites available from cable providers.
Home Media Magazinegoes so far as to dub Amazon Prime as the "single-biggest direct threat to Netflix," which one could agree with based on money alone. Netflix's Watch Instantly-only subscription is $7.99 per month. Amazon Prime runs for $79 per year, which divides down to roughly $6.58 per month. The latter is actually a better deal for those who shop with Amazon often as it also brings along the perks that Prime is known for: free two-day shipping and cheap one-day shipping without a minimum order requirement.
Nevertheless, Amazon's offerings still pale in comparison for serious movie buffs. (It can't be that great if Amazon is using Free Willy as one of the movie examples on the Prime subscription page.) Additionally, Netflix can be accessed from multiple mobile devices as well as gaming consoles and Internet-connected TVs. Amazon Prime is rather limited to the browser and home entertainment boxes.
However, CNET's David Carnoy hypothesizes that an Android Amazon Instant Video app could be on the way once Amazon's tablets are officially introduced later this year. Presumably, the app could then be downloaded and installed on other Android tablets, making Prime streaming much more accessible and enticing to a larger consumer base.