Amazon's Echo Dot, Tap, Alexa equate to Amazon Everywhere strategy
Amazon's launch of the Echo Dot and Tap show how the company's Alexa platform -- along with integration with third parties and replenishment systems like Dash -- is an ambitious smart home and Internet of things effort.
Amazon is putting Alexa, the brains of Amazon Echo, in more places via the Tap and Echo Dot and now has formed a comprehensive smart home strategy that links up with e-commerce.
The Echo was Amazon's surprise hit last year. Simply put, Echo has become the platform Amazon will use to jump further into the Internet of things.
Echo looked like a flyer at first, but wound up being a control hub in many homes. Via developers and third party connections, the Echo served up information and connected to various home automation points.
First look at Echo Dot: Add Alexa anywhere
Enter the Amazon Tap, a portable version of Echo that will bring Alexa along on the fly. The Echo Dot is a small device that'll augment existing Echo installations.
When you combine Amazon's Alexa-fueled lineup with Dash, automated supply refill system, and integration with a bevy of devices the e-commerce giant will spread through households everywhere. Hell, Amazon and Brita even collaborated on a smart pitcher on Monday.
Not surprisingly, Amazon also added native Nest and Honeywell thermostat support. These developments equate to an Amazon everywhere strategy.
Tap will go for $129.99 with shipping in March. Amazon has a "sling" for the Tap for easy toting. The Dot will be $89.99 and be available to Amazon Prime members who already own Echo or Fire TV.
What Amazon is really gunning for is a nice flywheel effect between its home endpoints, services like Prime Now, shopping and Prime subscriptions, which are expected to hit 139 million by 2018 according to BMO Capital Market estimates.