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Innovation

AMD keeps things simple with Vision

In an attempt to wean customers away from worrying about clock speed, cores and cache, AMD has dramatically simplified its processor branding.

In an attempt to wean customers away from worrying about clock speed, cores and cache, AMD has dramatically simplified its processor branding.

In fact, AMD has boiled down its processors to three different Vision levels:

amdvision.png

Vision level PCs are designed for simple, easy tasks such as web browsing, email, and music playback. Premium Vision level systems can handle more demanding tasks such as video and gaming. Vision Ultimate level systems have the power to handle more demanding tasks such as audio and video editing and advanced photo manipulation.

Note: AMD is planning a fourth Vision level, called Black, which will be aimed at high-end gamers and enthusiasts. AMD usually uses the Black moniker to denote processors that offer a greater overclock potential to normal CPUs.

Now, the question is whether these Vision levels gives buyers the information they need, or it is an example of dumbing things down too much. Personally, I think that as long as consumers have access to the tech specs, then this system might actually make things easier for the average buyer. After all, most people buy PCs with a set of tasks in mind rather than a spec list, so a branding scheme that highlights the PC's capability might help buyers get the right PC.

Thoughts? Too simplistic of a useful idea?

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