Apple disses netbooks, again

When asked about netbooks on today's Q2 2009 earning conference call Apple’s chief operating officer Timothy D.

steve-chippy/Flickr)When asked about netbooks on today's Q2 2009 earning conference call Apple’s chief operating officer Timothy D. Cook took a couple of pointed shots at the ultra-small notebooks, saying (paraphrased):

  • I see cramped keyboards, terrible software, junky hardware, small screens, things I would not put the Mac brand on
  • Not interested in them in the short term
  • We do look at ths space and interested to see how our customers react to them
  • The iPhone and iPod touch already do a lot of what a netbook does
  • If we find a way to deliver an innovative product we'll do that
  • We have interesting ideas in the space
  • It's a stretch to call netbooks personal computers, they're propping up PC manufacturer's numbers

Does Apple just have its head in the sand or is it intentionally hiding the fact that it's secretly developing a netbook?

Photo: Cult of Mac