Apple drops entry-level Apple Watch price to $299

The move may boost the popularity of the Apple Watch. New bands also outlined.
Written by Larry Dignan, Contributor

Apple dropped the starting price for the Apple Watch to $299 in a move that could make the best-selling smartwatch grab more traction.

CEO Tim Cook outlined the price drop during Apple's product event on Monday.

Apple Watch, initially costing $349 to $17,000, hit the market a year ago, but hasn't changed much since beyond software updates and new bands.

Cook said:

"We're really excited about this new spring lineup. We want even more people to enjoy Apple Watch."

Cook outlined new sport and leather bands as well as a Milanese loop and woven nylon bands. A third of Apple Watch wearers change their bands regularly.


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