Apple fails to make list of America's most admired employers

As Amazon, Google, Microsoft and even the US Postal Service appear in the top 15, Cupertino isn't there. College graduates do, however, want to work at Apple.
Written by Chris Matyszczyk, Contributing Writer on

Everyone loves Apple, don't they?

Well, when I say loves, I mean admires. No? Respects, then?

Apple always seems to emerge at the top of the brand charts. It's odd, therefore, to see it nowhere in a new list of America's most admired employers.

Created by consultancy company Morning Consult -- on the basis of an average of more than 17,000 consumer interviews per brand -- the survey of the most admired employers sees Amazon and Google tied at the top. Microsoft comes third.

Also: Want a new iPhone or Android smartphone? Here's how to sell or trade

Netflix ties for fifth with Hershey's and, oh, the United States Postal Service.

Can it really be that Americans would prefer to be mailpersons, rather than Apple engineers? Or does the latter sound like too much hard work?

Admired only by college graduates? (Image: CNET)

It's been said a few times that working at Apple isn't akin to walking through a dew-filled field on a sunny Sunday morning. Those I know who work there confirm this view.

Worse, though, has been said about Amazon. It's been accused of treating employees very poorly. Yes, even by Bernie Sanders.

How, then, could Amazon have appeared at the top, together with Google, a company renowned for its beautiful employee lunches and golden employee handcuffs?

Apple declined to comment.

Also: The 10 IT jobs that will be most in-demand in 2020

I delved, though, a little more deeply into the numbers and fear I may have found at least a partial answer.

As with many other difficult topics in today's America, we have a generational divide.

Hark at Morning Consult's list of the most admired employers among college graduates and Apple arrives in fifth place.

It's beaten only by Microsoft, Amazon, Google, and, oh, Walt Disney. (The USPS doesn't make the top 10.)

Also: The 12 best features of MacOS Mojave CNET

Could it be that those hungry for an admirable career -- and on the brink of one -- understand the prestige that comes from working at Apple?

It could be. How long, though, does it last?

I next looked at the list of the most admired employers among millennials. Google comes top. Netflix is second. Microsoft is third. Lordy, YouTube is fourth.

As for Apple, it's not on millennials' top 10 list. Samsung is, at No. 10.

Competition for talent among tech companies is severe, especially with the uncertain status of the government's immigration attitudes.

Does Apple have some work to do to make itself more attractive to candidates?

Or could it be that only the fresh, young, and enthusiastic are mentally prepared for life on the Spaceship?

Also: iPhone XS: 7 things the pros need TechRepublic

Then again, another listing came out to day. This one, from Forbes, listed the world's best employers.

Apple came in at No. 3. Amazon was No. 5.

Does the rest of the world see Apple more favorably than Americans?

See inside an Amazon fulfillment center where many of the workers don't get paid

Previous and related coverage:

Apple vs Samsung phones: We compare the Galaxy S series and the iPhone XS

Should you buy the latest Apple or Samsung device? And which size? This guide breaks down the factors that matter most to business buyers and consumers alike.

Six months with Apple Watch 3: I'm sold

I hadn't worn a watch for 20 years when I bought an Apple Watch Series 3 six months ago. Now I wear it every day. Here's why -- and what I don't like.

iPhone XS Max vs Samsung Galaxy Note 9: We compare the big phones

Apple and Samsung recently released large flagship smartphones priced at $1,000+. They are close to the same size and have the latest specs, but there are also some significant differences that will lead you to one over the other for your business needs.

Will there be an October Apple event? Signs point to yes

Once again, David Gewirtz puts on his mystical prognostication hat (okay, fine, he launches Excel) to delve into Apple announcement history. Will we see new Macs, iPads, and whatnot in October? There's a pretty good chance, and we'll even tell you what dates to write in your calendar.

Related stories:

Editorial standards


Garmin's new Index BPM is the blood pressure monitor that I've been waiting for

Garmin's new Index BPM is the blood pressure monitor that I've been waiting for

We will see a completely new type of computer, says AI pioneer Geoff Hinton

We will see a completely new type of computer, says AI pioneer Geoff Hinton

Delta Air Lines finds an outrageous way to insult important customers
Delta Air Lines Boeing 767 airplane at Munich airport

Delta Air Lines finds an outrageous way to insult important customers