Apple, Google dominant in mobile; smartphone, platform growth slowing

In the run-up to the holiday season, smartphone shipments are slowing — and the platform share is beginning to even out between Android and iOS.
Written by Zack Whittaker, Contributor
Image: CNET

Android may rule the roost, but Apple's iOS platform is catching up. 

But the big takeaway from comScore's latest statistics for the three-month average ending October is that smartphone shipments are slowing down. Growth has been minimal during the period, which isn't all that surprising considering it's the run-up to the lucrative December holiday period.

Things are expected to rocket again in the next month — December and January's share reports should yield interesting results when they are released in March and April — thanks to an expected boom in sales ahead of Christmas.

From the latest figures, Apple holds 40.6 percent of the smartphone market, an increase of just 0.2 percentage points, while Samsung saw the most growth of 1.3 percentage points, ratcheting its share up to 25.4 percent.

Motorola saw a 0.1 percentage point gain to 7 percent, while HTC and LG lost share at 1.3 and 0.2 percentage points respectively, both pegging in about 6 percent overall market share.

Top smartphone manufacturers
Image: comScore

Meanwhile in platform share, Android still dominates the tables with more than half the overall share of smartphone subscribers in the U.S. at 52.2 percent, up 0.4 percentage points from July. 

Apple's iOS and Windows Phone increased marginally up 0.2 percentage points to 40.6 percent and 3.2 percent respectively.

Top smartphone platforms
Image: comScore

BlackBerry, as expected, lost more share, dropping 0.7 percentage points to 3.6 percent. Symbian also declined further, albeit not much, to 0.2 percent of the overall share — which isn't a bad thing, considering Nokia set out to kill the ageing platform years ago.

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