Samsung also launched tracking tags when it launched its Galaxy S21 lineup with SmartTags, which run about the same as Apple's AirTag.
AirTags are designed to be attached to bags, keys, and other items frequently misplaced. AirTag can be customized with a series of accessories, engraving and 31 emoji options. AirTag uses Bluetooth as well as last known location.
Apple said the AirTag will be available for iPhone 11 and iPhone 12 users.