Apple sends invites for October 23 event: iPad mini on deck?
A week today, Apple has a "little more to show" off in front of the world's media. Mark the days in your calendar, as it's likely the long-awaited iPad mini will be unveiled (in public -- *ahem*) for the first time.
What's on the cards? By all accounts, it appears the Cupertino, CA.-based technology giant will unveil at least one smaller, daintier product: the iPad mini. Thought to be 7-inches opposed to its larger 9.7-inch larger counterpart, the device will compete with other major players in the petite tablet space, notably Amazon's Kindle Fire and Google's Nexus 7. In parallel, the smaller tablet will take on Google's own mobile operating system, Android, which despite being installed on a wider variety of devices, it still only manages to score a slice of the overall mobile tablet platform market share.
Exactly how the business and enterprise market will react to the smaller iPad is anybody's guess. Having said that, previous analysis suggests all eyes will be on not the iPad mini as such but its main rival in the business tablet space: the Microsoft Surface, which Microsoft priced the lowest-spec tablet below the iPad as it stands now. Pricing will be key. If Apple prices the iPad mini at the same or below the base model of the Surface, we could have a real-life tablet war on our hands.
CNET will be there live with all the live coverage and the breaking news, while ZDNet will have instant analysis as it happens and to follow.