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Innovation

Apple slashes iPod prices in anticipation of new models

In anticipation of its "rock n' roll" event, Apple on Wednesday slashed the prices of its iPod portable media players.
Written by Andrew Nusca, Contributor on

In anticipation of its "rock n' roll" event, Apple on Wednesday slashed the prices of its iPod portable media players.

  • The 32GB iPod touch has dropped from $399 to $279.
  • The 16GB iPod touch has dropped from $299 to $249.
  • The 8GB iPod touch has dropped from $229 to $189.
  • The 16GB iPod nano has dropped from $199 to $149.
  • The 8GB iPod nano has dropped from $149 to $129.
  • The 120GB iPod classic has dropped $20.

All of the models are expected to be revamped with new features (cameras, HD video playback, etc.) and increased capacities, except for the classic, which is expected to be put out to pasture.

A 64GB iPod touch is expected to be priced at $399.

The move is also a reaction to Microsoft's competitive pricing of its Zune HD portable media player. A 32GB Zune HD will be $289 and a 16GB Zune HD will be $219 when they are released next week.

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