In anticipation of its "rock n' roll" event, Apple on Wednesday slashed the prices of its iPod portable media players.
All of the models are expected to be revamped with new features (cameras, HD video playback, etc.) and increased capacities, except for the classic, which is expected to be put out to pasture.
A 64GB iPod touch is expected to be priced at $399.
The move is also a reaction to Microsoft's competitive pricing of its Zune HD portable media player. A 32GB Zune HD will be $289 and a 16GB Zune HD will be $219 when they are released next week.