Apple takes on Amazon with iPad e-reader features, bookstore

At an Apple press event, CEO Steve Jobs shows off the company's new iBooks app. Users can now browse, read reviews, read a sample excerpt, or just buy books--and the book downloads to a virtual "book shelf."

At an Apple press event, CEO Steve Jobs shows off the company's new iBooks app. Users can now browse, read reviews, read a sample excerpt, or just buy books--and the book downloads to a virtual "book shelf." The software has the support of five of the largest publishers, including Simon and Schuster.