Apple Watch sales may have fallen by 90 percent since launch

Consumer interest in the Apple Watch may have dwindled significantly since the wearable was launched in April, claims new market research data.

Consumer interest in the Apple Watch may have dwindled significantly since the wearable was launched in April, claims new market research data.

According to a new market research report by Slice Intelligence shared with MarketWatch, US-based sales of the Apple Watch have fallen from 200,000 per day during the launch week to around 5,000 a day for the first few days of July.

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Slice Intelligence
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Slice Intelligence

Digging deeper into the data, Slice Intelligence claims that two-thirds of Apple Watches sold to date have been the entry-level Sport model.

What about the uber-pricey 18-karat gold Edition range (where the price start at $10,000)? According to the report Apple may have sold fewer than 2,000 of these in the US over the past two months (although it might be argued that the sort of person that will spend that sort of cash on a watch might not be the sort of person that allows a market research firm to trawl through their emails for receipts).

The company pegged pre-orders at 1.7 million units.

While a fall off in both interest and sales is to be expected following a product launch, this combined with the total lack of concrete numbers from Apple might start to make investors jittery and put pressure on Apple to disclose official sales figures.

Slice Intelligence sales estimates are based on e-receipt data gathered from online shoppers in the US who have opted-in to have their inboxes tracked for email receipts.

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