Consumer interest in the Apple Watch may have dwindled significantly since the wearable was launched in April, claims new market research data.
According to a new market research report by Slice Intelligence shared with MarketWatch, US-based sales of the Apple Watch have fallen from 200,000 per day during the launch week to around 5,000 a day for the first few days of July.
Digging deeper into the data, Slice Intelligence claims that two-thirds of Apple Watches sold to date have been the entry-level Sport model.
What about the uber-pricey 18-karat gold Edition range (where the price start at $10,000)? According to the report Apple may have sold fewer than 2,000 of these in the US over the past two months (although it might be argued that the sort of person that will spend that sort of cash on a watch might not be the sort of person that allows a market research firm to trawl through their emails for receipts).