Love it or hate it, 97% of Apple Watch customers are satisfied in product survey

A range of Apple Watch buyers were asked if they were satisfied with their purchase. Most are and the highest satisfaction comes from non-tech people, which bodes well for Apple.
Written by Kevin Tofel, Contributor

I'm not sure there's a more recent polarizing product than the Apple Watch. Some swear by it while others don't see the point of a smartphone accessory that costs between $350 and $17,000.

Those that have made the investment seem pretty happy with it, however. Based on a joint survey of Apple Watch owners by Wristly and Tech.pinions, 97 percent of the respondents were either Very Satisfied / Delighted or Somewhat Satisfied with their Apple Watch.


The survey of 800 respondents is also compared to satisfaction levels for the first iteration of Apple's iPhone and iPad, although a different company performed that research.

The Apple Watch had a higher satisfaction level than those products, which had scores of 91 and 92 percent respectively.

I'm not sold on those comparisons, however. Apple's mobile fan-base is surely much higher now than it was in 2007 and 2010 when the first iPhone and iPads debuted. That has to have some influence on the Apple Watch satisfaction levels; without the larger audience who prefers iOS devices, the Apple Watch might not be as appealing across a wide base of people.

And there was a broad array of respondents to the Apple Watch survey including those that were classified as non-tech users, tech insiders and app builders. You might think that the tech savvy crowd would have high satisfaction levels but it's actually the non-tech Apple Watch buyers in the survey that have the highest level.


That suggests to me that Apple has delivered a product for the masses, which is really its standard operating procedure.

Due to the company's control over the hardware and software for mobile devices, it often opts not to include features found on competing products. However, what its products are capable of doing, they tend to work very well in a way that most people can understand and use.

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