We've developed and tested a completely rethought design that takes advantage of the 6 pin port underneath the band slide of the Apple Watch. This port hadn't been deciphered by anyone until now but we've been able to make significant enough observations so far to warrant shifting our development focus to this new method.
Depending on what can be done with the port, this development opens up a market for other third-party Apple Watch straps that can use it. Indeed, that approach reminds me a bit of Pebble, a competing smartwatch that works with both iOS and Android devices.
While Pebble is embracing the idea of third-party accessory integration, Apple has kept mum on the diagnostic port. The company hasn't called any attention to it, nor has it announced any "Made for Apple Watch" type of certification program.
With the port's existence, however, it could. And even if Apple doesn't, the Reserve Strap team looks to be moving forward by using the port anyway, hoping to add both faster charging and up to 120 percent more battery life for the Apple Watch.