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Being verified on social media based solely on your celeb status is a thing of the past -- at least, it is on Twitter and now on Facebook and Instagram. Last week, Meta announced that Instagram and Facebook users over 18 in the U.S., Australia, and New Zealand could subscribe to Meta Verified.
Also: If you want a checkmark on Twitter now, you're going to have to pay for it
Meta Verified subscribers receive premium access to exclusive features and have easier access to Meta account support. If you desire a blue check just for the aesthetics or if you've made a career out of social media influencing, here's how to get Meta Verified.
To buy a blue check next to your name, open account settings, scroll to Accounts Center, then Meta Verified. If your account is eligible for subscription, you'll see Meta Verified available for your Instagram or Facebook accounts.
After you provide Meta with a photo of your government-issued ID, verifying your identity will take about 48 hours. You'll be prompted to enter a payment method after submitting your ID. Meta Verify costs $14.99/month for verification on the Facebook or Instagram app and $11.99/month to be verified on Facebook's web version.
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You will have to subscribe for verification on Instagram and Facebook separately, paying about $27 monthly for verification on both platforms.
If you have a blue check on Instagram or Facebook, you don't need to subscribe to Meta Verified to keep your blue check. But if you choose not to subscribe, you won't have access to the exclusive features that come with a subscription.
When you buy a Meta Verified subscription, Meta says you'll receive access to stickers on Facebook and Instagram Stories that aren't available to non-subscribers. Meta Verified subscribers will also receive 100 Facebook Stars a month, a digital currency native to Facebook that enables creators to monetize their live streams.
Meta also promises subscribers proactive account protection that monitors the platform for possible impersonations. Plus, Meta says that subscribers will have access to direct support from a real person should an issue arise with their Instagram or Facebook accounts.
And, of course, subscribers have their identity verified with a blue check next to their Instagram or Facebook handle to "help your community know it's the real you," according to Meta.
Yes, anyone in the countries where it's been rolled out who is at least 18 years old and can provide a photo of a government-issued ID can subscribe to Meta Verified.
Right now, Meta Verified is available in three countries: Australia, New Zealand, and the U.S. You can join the waitlist to be notified of when Meta Verified is available in your country.
That is up to you and your social media usage and goals. Facebook, Instagram, and Twitter are very different platforms where creators curate unique audiences and types of content.
Also: Meta is developing a decentralized Twitter alternative
For now, it seems that Twitter Blue offers more useful features for Twitter creators. But if Meta Verified offers increased visibility for creators, it can help Instagram and Facebook influencers reach more people with sponsored posts and make more money.
Depending on your type of content and your audience, here are some features to help you choose between a Twitter Blue and a Meta Verified subscription: