Asus takes on Motorola in Brazil with new smartphones

The Zenfone range is aimed at users who want better smartphones but can't afford higher end devices.
Written by Angelica Mari, Contributing Writer

Asus has launched a range of mid-range smartphones aimed at Brazilian consumers looking for a "premium" mobile experience without having to spend much.

The two budget dual-SIM models from the Zenfone range were launched on Wednesday and will soon be available to consumers: the Zenfone 5 is the cheaper, most basic alternative and the Zenfone 6 has a larger screen and an improved camera, combined with better processing power.

The Zenfone 5 and 6 will be made in Brazil and priced at R$650 ($262) and R$1,000 ($404) respectively. Within that same price range, the only main competitor is Motorola, who launched the Moto G last year with the same intention of offering a higher spec device at a smaller price tag.

In addition, there will be a special introductory offer of the Zenfone 5 in Brazil, to mark the manufacturer's 25th anniversary. For a limited period of time the simplest version will be available for R$499 ($200).

The lower price tag, combined with the massive PR efforts of the company in the Brazilian mass media, could well position the Asus device as a bestseller among intermediary smartphones.

Both Asus devices are equipped with Intel's dual-core Atom Z2560 processor. The Zenfone 6 has 1.6 GHz of processing power, while some flavors of the Zenfone 5 model are available on that spec and also on a basic version with 1.2 GHz.

The Zenfone 6 has 2GB RAM alongside a 13-megapixel rear camera. The more basic model is available with an 8-megapixel rear camera and the same storage spec - a surprising amount of memory for a device within this price range.

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