Autodesk cuts prices on budget CAD apps

Under fire from cut-priced rivals, Autodesk has lowered prices on its entry-level CAD software products.

AutoCAD LT for Windows 3.1 is reduced from £495 to £399 while AutoSketch Release 2.1 is almost halved from £99 to £59. Separately, the firm said AutoCAD LT for Windows 95 is now available at £595 (all list prices).

Autodesk said that the cuts were intended to make their products appeal to a wider spectrum of users but maker of rival product TurboCAD, IMSI, said price pressure was hurting the giant.

"We're definitely a thorn in their side and it's clear they're cutting as a result of price pressure," said Chris Alexandre, IMSI's UK managing director. "We have achieved a lot in mail-order and retail channels and price has clearly had a part to play. These cuts don't concern us too much. Probably, a more significant cut would have been in order. I'm sure they're hurting and looking for a way to get volume."

Alexandre added that at a £35 list price and £25 street price, IMSI's TurboCAD Designer and similar products like SoftKey's KeyCAD remain much cheaper than AutoSketch. "Autodesk has typically had a monopoly but if the only business you know is selling to corporates and VARs, it's difficult to change."


You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All