LAS VEGAS---Amazon Web Services CTO Werner Vogels made the case that the cloud provider's partner network and ecosystem is as valuable as the services it rolls out at a breakneck pace.
On day two of AWS re:Invent conference, Vogels hammered home the ecosystem surrounding the cloud service. Indeed, many of the vendors at re:Invent are essentially providing complementary services. The wild card is what vendors basically provide what will be a feature AWS will offer in the future. Some of these players---Twilio, GitHub and Splunk---will be large enterprise companies in their own right. Others vendors such as a bevy of monitoring services designed to maximize cloud investment could ultimately be an algorithm automatically playing arbitrage between Google, Microsoft and AWS.
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"A lot of the power of AWS is in the breadth and depth of the platform," said Vogels. "But AWS partners enrich your applications. It is a Web of services that make up your application."
In a talk that was designed to rally developers with tools such as event-driven compute service Lambda, AWS' Vogels also yielded the stage to key partners such as Splunk. Godfrey Sullivan, CEO of Splunk, said customers are moving workloads to the cloud. Sullivan also said Splunk is all-in on AWS and moving infrastructure there.
Docker CEO Ben Golub also touted integration with AWS. The Docker appearance is worth noting just because Google, Microsoft, VMware and a host of others have supported Docker, an open source container technology that enables developers to quickly deploy apps. Cloud providers support Docker because they don't want their developers left out.
Add it up and the broader message is that AWS is extended by its partners. Why is Vogels pushing the ecosystem so much?
Ultimately, the cloud winners will have platforms with an ecosystem of developers, independent software vendors and partners for distribution. Salesforce has become a platform. AWS has a platform. Microsoft and Google also have their platforms. The big question is what value added services surrounding those platforms work for the enterprise.
Other items from Vogels talk: