Just watched the Seinfeld moment with Gates courtesy of The Register and YouTube. Personally I wouldn't have paid to watch Bill buy shoes or hitch up his butt, but we all know that Microsoft knows what they are doing right? I guess they think they are getting their money's worth.
The advertising people love this kind of a campaign. Its a cash cow. It takes forever, nearly, to show measurable results. And they always can say they've hired two retired has-beens in a sort of affirmative-action program! Ha!
The only funny thing in the ad was that the picture used on the "platinum" card was the booking picture of Gates when he got arrested for DUI in Arizona. Don't you love the Internet?
Oh by the way, did they actually mention software or computers?