The pricing change is welcome because a $749 may be a bit too aggressive for a company trying to ramp up hardware sales. There are plenty of viable Android and iOS options at that cost.
Even $699 might put some off, particularly since BlackBerry has made a large number of its apps and services available on other platforms.
So why buy the Priv at all, in that case? Two reasons spring to mind.
No other high-end Android smartphone has a hardware keyboard, for example. Obviously, Apple doesn't make -- and never has made -- a handset with physical keys. So fans of hardware keyboards that want to use Google Android as their mobile platform may gravitate to the Priv.
If you've forgotten what you're getting inside, the Priv, it compares favorably to most comparably-priced Android flagships:
Qualcomm Snapdragon 808 processor with Adreno 418 GPU
Curved 5.43 inch 2560 x 1440 pixels resolution plastic AMOLED, 540 ppi, with Gorilla Glass 4
3GB of RAM
32GB of internal storage with microSD card slot
Rear 18 megapixel camera and front-facing 2 megapixel camera
3410 mAh battery with Quick Charge 2.0 support
Integrated wireless charging supporting PMA and Qi
Indeed, there's little missing from the list that I'd be looking for when compared to a Samsung Galaxy S6 or Nexus 6P, for example.
Would the Priv be even more attractive with a lower price than those? Sure; you can buy a 32GB edition of the Nexus 6P for just $499; the $649 model is still cheaper than the Priv and includes 128 GB of internal storage.