In what is both a clever dig (as opposed to clever Digg, hint hint) as well as what sounds to me very much like product placement, straight-on BlackBerry product shots can be glimpsed during NBC-TV's hit show The Office.
As seen on The Office, brought to you by Research in Motion's BlackBerry device: "Michael doesn't know how to work his BlackBerry. So, when he says, 'BlackBerry me a message,' he means, Write it on a Post-It note and put it on my BlackBerry."
Hey Michael (Steve Carell). Dude, it ain't that hard to work a BlackBerry.