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CES 2009: Recession could be good to us, AMD says [day 4]

AMD's global VP of advanced marketing and prolific blogger Pat Moorhead sat down with me today to discuss AMD latest products and their plan for 2009, and according to Moorhead, "AMD is positioned well for this economy," referencing the company's new product focus with regard to the current recession.According to Moorhead, AMD is targeting what he calls the "sweet spot" of consumer: the $999 price point.
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Written by Andrew Nusca on

AMD's global VP of advanced marketing and prolific blogger Pat Moorhead sat down with me today to discuss AMD latest products and their plan for 2009, and according to Moorhead, "AMD is positioned well for this economy," referencing the company's new product focus with regard to the current recession.

According to Moorhead, AMD is targeting what he calls the "sweet spot" of consumer: the $999 price point. With it, he's offering them an "enthusiast dream machine" in the form of the $699 HP dv2, which I photographed last night at CES Showstoppers:

What makes the dv2 unique is that it's not a Netbook, but a traditional thin-and-light that includes the juice to knock Blu-ray (and the latest first-person shooters) out of the park. Netbooks are wonderful, he says, but it's better to focus on getting a light notebook right than to dive in full-force into the Netbook fad.

AMD's announcements this week were an indication of this strategy: the power-efficient ATI Mobility Radeon HD 4000 series graphics for notebooks, offering HD performance for thin and light notebooks (first products: Asus N51Tp and N81Vp and MSI EX625 and GT725); the AMD "Fusion Render Cloud," a massive supercomputer to deliver streaming HD content from the cloud; AMD's"Dragon" technology offering HD gaming and video for about $900 (in Dell, HP and Alienware desktops and paired with the Phenom II chip); and the "Yukon" platform in the aforementioned HP dv2.

It's worth noting that they're still roughly 20% market share with regard to Intel's 80%.

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