CES 2009: Recession could be good to us, AMD says [day 4]
According to Moorhead, AMD is targeting what he calls the "sweet spot" of consumer: the $999 price point. With it, he's offering them an "enthusiast dream machine" in the form of the $699 HP dv2, which I photographed last night at CES Showstoppers:
What makes the dv2 unique is that it's not a Netbook, but a traditional thin-and-light that includes the juice to knock Blu-ray (and the latest first-person shooters) out of the park. Netbooks are wonderful, he says, but it's better to focus on getting a light notebook right than to dive in full-force into the Netbook fad.
AMD's announcements this week were an indication of this strategy: the power-efficient ATI Mobility Radeon HD 4000 series graphics for notebooks, offering HD performance for thin and light notebooks (first products: Asus N51Tp and N81Vp and MSI EX625 and GT725); the AMD "Fusion Render Cloud," a massive supercomputer to deliver streaming HD content from the cloud; AMD's"Dragon" technology offering HD gaming and video for about $900 (in Dell, HP and Alienware desktops and paired with the Phenom II chip); and the "Yukon" platform in the aforementioned HP dv2.
It's worth noting that they're still roughly 20% market share with regard to Intel's 80%.