The game plan for Vizio in the tablet and phone market mirrors its TV business. Crack a market, make affordable products and make the incumbents sweat.
Vizio is reportedly planning a 4-inch phone called the Via Phone. A Via Tablet will have an 8-inch screen. Both devices will run Google's Android.
I'm highly skeptical about the chances for Vizio to be a major phone player. However, Vizio could be dangerous on the tablet front. After all, a tablet is really just a smaller screen. Vizio also has the distribution for tablets through its retail relationships. A Vizio phone has to be distributed by wireless carriers that don't have an existing relationship with the company.
The set-up here is that Vizio could spark a race to the bottom on tablet pricing. Samsung would sweat Vizio's entrance. Consumers are likely to cheer---especially if Vizio can deliver a decent tablet at $199 or so.