Check your iPhone 4 in-store pickup email, there may be multiple lines
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For comparison purposes, here is the text of the email I received from concierge@insideapple.apple.com:
Thanks for reserving your iPhone. It will be here June 24. When you come in to pick up your iPhone, you'll be part of an exciting launch at the Apple Retail Store. We'll have Specialists ready to transfer your contacts, set up email, and help you get apps so your iPhone is just the way you like it. We can't wait to see you at the store.
Sincerely, The Apple Retail Store team
The email then shows my reserved items and rate plan with a hyperlink to cancel the reservation. Below this is the following fine print:
Pre-authorization does not guarantee iPhone availability at an Apple Retail Store. iPhone is sold on a first-come, first-served basis.
Your reservation is valid for pickup only at the Apple Retail Store that you selected.
If you do not collect your selected item(s) by the designated date and time, your reservation will be canceled.
All sales are subject to the Apple Retail Store Purchase Policies.
Apple reserves the right to refuse, limit, or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused or disrupted the reservation system.
Please let me know if your email is different than this as I try to figure out if there are different levels of pre-ordering again at the Apple store. If it ends up that my order is just a pre-authorization and indeed is not a pre-order then I will most likely NOT be in line next week because the pre-orders will get priority on getting iPhones and if the in-store experience is anything like the online experience I doubt too many who did not pre-order will be getting an iPhone 4 next week.
It seems like confusing the customer is the order of the day when it comes to Apple and the iPhone as Joel described his experiences as well. You would think that by the fourth time doing this Apple and AT&T would get it together.