Coles partners with eBay to offer online grocery shopping

Partnering together will give Coles access to 11 million unique monthly visitors through eBay's local online marketplace.

Coles partners with eBay to offer online grocery shopping Partnering together will give Coles access to 11 million unique monthly visitors through eBay's local online marketplace.

Australian supermarket chain Coles has established a partnership with eBay to sell groceries on its local online marketplace, with the ecommerce giant labelling the move a "world first".

Coles and eBay kicked off the online grocery marketplace on Tuesday, according to a statement, which will allow consumers in the metro Sydney, Melbourne, and Brisbane areas to order products such as pre-packed fresh food, pantry, personal care, and household items.

Products sold on eBay will have the same prices as those sold at Coles' physical stores, and the first 5,000 users of the new online marketplace will receive a 25 percent discount for their first order.

Consumers subscribed to eBay's membership program, eBay Plus, will receive free delivery on orders that are AU$49 and over, while also receiving double the amount of flybuys points for all orders.

According to eBay, the partnership will give Coles access to 11 million unique monthly visitors through the company's local online marketplace.

Coles online chief executive, Alister Jordan, said the partnership is part of the supermarket chain's goal of making grocery shopping easier for consumers.

"By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door," he said.

Coles and eBay are currently only offering one delivery option -- groceries being dropped off even if no one is home -- with further delivery options to be provided later this year, eBay said in the statement.

The move comes as Coles continues to shift its focus from "price to convenience", partnering with UberEats in January to trial the delivery of ready-to-eat and ready-to-heat meals from Coles in the Sydney suburb of Pagewood. 

Coles director of fresh food, Alex Freudmann, said at the time that the supermarket chain was committed to making the lives of consumers easier with its offering of ready-to-eat and ready-to-hear meal delivery.

In the meantime, the supermarket chain has also turned to Optus Business to provide connectivity to its more than 2,400 stores and other corporate sites. Under the multi-year deal, NBN will use fibre to connect Coles sites, with Optus providing corporate mobile services.

Related Coverage

Coles signs up Optus for business connectivity deal

Coles stores to get NBN fibre connections with Optus acting as retailer and enterprise mobile connectivity provider.

Coles partners with SAP for its digital transformation

Coles will implement SAP's S/4HANA, Ariba, and SuccessFactors platforms into its back office.

Optus Business announces Cloud Calling with Cisco

Cisco's BroadCloud and Webex will form the basis for the latest cloud-based offering from Optus Business.

Coles Group eyes data from customer in-store tracking

As Coles Group looks to remain relevant to its customers, the grocery giant is looking into the idea of in-store tracking to boost its data collection capabilities.

Alibaba's Hema stores changing the supermarket experience

Blending offline with online, Alibaba's 'Hippo Fresh' stores showcase how technology can transform retail, including through an in-store robot restaurant.

IT outage at 500+ Woolworths shows double-edged sword of digital transformation (TechRepublic)

Patrons across Australia were turned away or forced to leave certain stores after an IT glitch shut down all of the store's computers for about 30 minutes.