The FCC is expected to finish up its privacy rules for internet providers later this year.
But if the FCC were to intervene, Comcast argues that a ban would "harm consumers by, among other things, depriving them of lower-priced offerings." The flip side is that those who want to opt-out of the program would end up paying full whack for their service.
In other words: you'll pay for your privacy.
The practice isn't new. It's not uncommon for sites and services, like Facebook, Google, and Netflix, to use your data to better serve ads to you. Internet providers want to play by those rules too.
The internet giant wants to follow in the steps of AT&T, which charged users significantly more to opt-out of the company's own advertising system, which reports dubbed a "luxury that few would choose."
Comcast hasn't made any formal plans to begin charging users, yet. We've reached out to the company for more.