EMC hones focus on hybrid cloud, big data

EMC revamps its product portfolio to focus on the hybrid cloud and big data.
Written by Larry Dignan, Contributor

EMC launched 42 products as it overhauled its storage, backup, virtualization and management software portfolio. The two big themes were hybrid cloud and bid data.

The storage giant, which kicked off its EMC World conference in Las Vegas, is positioning itself in the middle of the so-called hybrid cloud. These cloud systems utilize both internal and external resources. The reality is that most companies already have internal infrastructure they have to use. Vendors have started to use the hybrid cloud to describe what it used to call the private cloud.

Here's the rundown of EMC's product overhaul.

  • The company launched new EMC VMAX enterprise storage arrays. The new systems---VMAX 10K, VMAX 20K and the VMAX 40K---include management software to pool storage resources and host applications.
  • Isilon OneFS, a scale out network attached operating system, was launched. OneFS has been revamped with code to handle unstructured data.
  • EMC announced VNX unified storage systems for the midmarket. The VNXe 3150 improves performance, incorporates Flash and simplifies management. EMC also extended a VMware partnership revolving around VNX systems. That pact isn't surprising since EMC owns VMWare.
  • Data Doman and Avamar ssytems were launched to focus on the backup and recovery market.
  • The company launched EMC VPLEX virtual storage with its RecoverPoint data protection software. This combo is aimed at disaster recovery sites and active data centers.
  • EMC enhanced its EMC Atmos Cloud Platform to focus on big data improvements and cloud connectors.
  • DataBridge was also rolled out. The DataBridge manages both internal IT operations and IT as a service.

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