Evernote adds Google Drive integration

The note-taking service promises "even tighter integration" with Google.

Google Drive content will now be available in Evernote, the two companies announced Thursday.

Evernote CEO Chris O'Neill called the partnership a "natural progression," even though Google has its own app, Google Keep, which directly competes with Evernote.

While Evernote users previously could only paste links to Drive content, they can now directly embed content and add thumbnail previews. Evernote users can also search for Drive files without leaving Evernote. Any changes to Drive files will sync automatically in Evernote.

The beta integration is available on Chrome and Android, and it will be available on other platforms soon. Evernote also said this is "just the beginning" of even greater collaboration between Google and Evernote.

The news comes just a few weeks after Google announced updates to Google Keep, suggesting it wants to broaden its user base. At the same time, the company has been working on integrating Google Drive into third party applications like Yahoo Mail and WhatsApp. That kind of integration could help Google keep up with Drive competitors like Dropbox.

"We want anyone using Drive to have access to their content whenever and wherever they're trying to get stuff done. That's the cloud at its best," Alex Vogenthaler, group product manager for Google Drive, said in a statement Thursday.

Evernote, for its part, has gone through some turbulence in the past year, undergoing operating cutbacks and a change in leadership. Refocusing on its software and integrating with the likes of Google and Microsoft could help the note-taking and information collection service regain its footing.

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